The role of positive and negative gossip in promoting prosocial behavior.

Gossip can promote cooperation via reputational concern. However, the relative effectiveness of positive and negative gossip in fostering prosociality has not been examined. The present study explored influence on prosocial behavior, using an economic game. Supporting previous evidence, it was found that individuals were more when any kind possible, compared to their behavior completely anonymous. there no significant difference efficiency promoting between gossip, suggesting is concern elicited by per se, rather than its valence, stimulates prosociality.